In today's episode of The Big Picture Podcast, we interview Carlos Canga of Elated Industries. He and a few friends started a clothing company and decided to go big! That said, they went ahead and put up a store in Ayala Mall Cebu, which has probably one of the highest rental rates and was able to keep up. Now Elated Industries has built a brand for the "elated" individuals and offer not your 'any kind' of products. Learn about Carlos' journey and how you can possibly start a brand that tells a story. This is one you shouldn't miss!